What is Mutual Value Measurement?
One of the greatest challenges for co-operatives and mutuals (CMEs) is to be able to quantify and communicate consistently the value that our businesses create. That’s why the Business Council of Co-operatives and Mutuals (BCCM) teamed up with researchers at Monash University, our members and the co-operative and mutual enterprise sector, to find a new way of measuring our positive impact on our members, our customers, the community and the economy – the Mutual Value Measurement (MVM).
The Mutual Value Measurement Framework helps CMEs to measure their total value creation (mutual value) through a set of common dimensions and shared language about measuring and reporting mutual value.
The MVM Framework can be used by CMEs across different industries, of different sizes, and with different capabilities. The Framework has been field-tested through research by Monash University’s Business School and is available with an implementation guide and templates that will allow interested CMEs to assess and plan the full adoption of the Framework.
How do we measure success?
"The MVM has assisted the StateCover team focus on what matters most – creating value for our Members. Through embedding the framework across the organisation, we have clarity as to what activities create value for our Members and those that don’t, ensuring that our efforts and resources are always targeted to value creation. By measuring and communicating our mutual value, our employees can see how they are personally contributing to our Purpose, supporting employee satisfaction and engagement, and ultimately contributing to Member loyalty and retention."
CEO/MD | StateCover Mutual Limited
"In the mutual world, the way we create value is not always a number but often an experience. The Mutual Value Measurement framework has provided our mutual with a process to systematically and succinctly capture and report both numbers and experiences to evidence where the value is provided to our members each year. This process has influenced our strategic plan and refined the way we communicate the benefits of the mutual for existing and prospective members."
Finance Manager | CivicRisk Mutual
"MVM is a simple yet powerful tool which has helped our Staff, Management, Board and Members to clearly identify and articulate the unique ways we as a co-operative generate value. Importantly, it helps ensure we take a holistic view of our mutual value and now elegantly frames our strategic plan which will maximise that value."
CEO | Geraldton Fishermen's Co-operative
Measuring mutual value
The Mutual Value Measurement (MVM) Framework helps co-operatives and mutuals (CMEs) to measure their total value creation through a set of common dimensions and shared language about measuring and reporting mutual value.
Business benefits of MVM
By deploying the tool and incorporating MVM into your business, the focus on the mutual value you create can bring direct business and commercial benefits. Discover what MVM can help you towards.
Online learning and events
BCCM and Monash University run a range of regular events for practitioners. Attend our next MVM Virtual MasterClass.
BCCM can help your firm to apply this methodology in order to help you use your mutuality to thrive as a business.